E-commerce Platform — Book Store
Epic
E-Commerce · Retail
Type
🚀 Feature
Technology
.NET Umbraco · AWS · Payment Gateway
Year
2018
Assignee
Siddhesh Bare
Overview
Custom e-commerce platform bypassing off-the-shelf solutions like Magento or Shopify. The platform needed to support selling books by weight and renting them — a unique business model requiring bespoke development.
Approach & Methodology
- Selected .NET Umbraco CMS for flexibility as a robust e-commerce foundation
- Led end-to-end UI/UX design — requirements gathering, wireframes, and final sign-off
- Deployed on AWS Cloud for scalability, performance, and reliability
- Maintained regular update cycles based on user feedback, optimised for Indian audience
Execution & Tools
- Implemented robust security measures for payment and data protection
- Created comprehensive product enhancement roadmap for post-launch iterations
- Built and managed social media presence, then transitioned seamlessly to an agency
- Directed full project lifecycle from concept through sustained operations
💡 Key Decision
Chose custom .NET Umbraco over Magento/Shopify to retain full product ownership and support the unique 'sell by weight + rental' model — a decision that made the platform defensible and scalable.