Objective: Develop a consumer portal and mobile application for a major FMCG group, enabling users to locate dentists, book appointments, check medical history, and review dental treatments. The goal was to enhance customer engagement, streamline dentist appointments, and improve access to dental care services.
Challenge: Integrate an extensive network of healthcare professionals into the platform while ensuring scalability, user adoption, and adherence to budget and schedule constraints.
Approach:
Scope: Development of a comprehensive digital solution to address the client’s problem statements, including a mobile application and consumer portal.
Reporting: Reported on project performance, resource allocation, and progress to key stakeholders, ensuring alignment with the client’s objectives.
Project Management Execution:
Resource Management: Analyzed and managed resource requirements, achieving ~90% adherence to budget, schedule, and scope.
Performance Monitoring: Created and maintained dashboards using Tableau to track project performance and resource utilization.
Platform Onboarding: Successfully onboarded over 200,000 healthcare professionals to the platform, securing over 5,000 appointments within the first week post-deployment.
Marketing & Adoption: Participated in product marketing activities, contributing to over 50,000 app downloads within the first month of launch.
Results:
Platform: Android/iOS mobile applications and a web-based consumer portal.
User Engagement: Rapid adoption with 5,000+ appointments booked within the first week.
Operational Efficiency: Successfully onboarded a large number of healthcare professionals, contributing to platform growth.
Product Success: Achieved significant user engagement, with over 50,000 downloads in the first month.
Key Skills Utilized:
Project Management: Directed the development and deployment of a large-scale healthcare platform with a focus on user engagement and resource efficiency.
Technical Expertise: Leveraged Tableau for performance monitoring and reporting.
Stakeholder Management: Ensured continuous alignment with client objectives through regular reporting and communication.
